A

PROJECTSABOUT

GOAL

This project involved creating a new brand identity for an existing architectural company, Air Architecture.

what is
air architecture

Air Architecture is an architecture firm that works in several different sectors within the architectural space: architecture design, interior design, way finding, and public installation.

process

For the logo design, it was important to consider the company’s main focus which is collaboration, inclusion, and sustainability. With a design using three strokes, the logo nods to these three values while also keeping a professional and modern appearance.

It was important to create a symbol that could work alongside the text but also stand alone for branding purposes.

With the idea that Air Architecture works in different sectors, the logo was designed so that the coloring of the middle stroke changes depending on the sector. Ultimately the signature color of the company is sky blue.

r/placeBook Design

LinkedInInstragram